Last night I joined a great discussion on clubhouse led by Nyomi Rose @whatnyomidoes an events student who has built an amazing profile to make her own and fellow students voices heard, and Naomi Hollas who runs @eventgrads a great community for students and graduates to learn and share their journeys. The discussion was around the next generation and why companies that are not considering them are setting themselves up to fail. One important question was raised around the ed

If you speak to any event prof right now they will tell you one of the hardest parts of creating digital events is engagement. Getting your attendees to communicate with each other, with your speakers and with sponsors. It can be difficult to deliver on sponsor expectations of gaining a certain level of connections, especially if they are new to the digital event landscape and are making comparisons on previous live event experiences. For some reason it's hard to keep people

Ok so 2020 will not be known as a year of power and success in the events industry, many businesses have had to shut their doors, many professionals are out of work & we haven’t had live events since last March. Short term it is bleak there is no way to sugar coat it, but long term it could be the force needed to propel the industry into being a more innovative, savvy & respected profession. We have had to think on our feet and create events in formats we never had before It’