To engage with our target audience and encourage students to attend our event we created a social media marketing campaign using Instagram and Facebook to reach our audience. Many event companies also use twitter to promote events, however after profiling our prospective attendees we discovered it was not a frequently used platform for them.
The social media campaign was for 2 of the 3 months we had to create the event and we included fun and exciting content to encourage people to engage with our page and attend the event.
See for yourself by viewing the pages below!
Visit our Facebook Page
Visit our Instagram Page